In the 2010s, we’ve seen the development of social media in many different directions. We’ve witnessed the fast development of eCommerce platforms, as well as the rapid growth of the mobile market. All these changes have forced business owners and marketers...

Avenir is a French term meaning future. This is a typeface that was created in 1987 by Adrian Frutiger and released by Linotype GmbH in 1988. It was released with only three weights and all had an oblique version and a...

Digital marketing is far more widely encompassing than people realise, and being an effective digital marketer often means taking on multiple roles at all different levels of complexity. There’s so much to focus on, and to be able to...

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...

Picking the right logo colors can instantiate your business’ métiers and help you gain the right customers. And of course, the impact can completely be reversed if the combination is not worthy. Almost, everyone including the professional logo designers is familiar with...

If you’re interested in building a responsive client base, there is little that beats email marketing. Many people consider email marketing to be past its time, but actually, so long as the internet continues to exist, its significance should...

Whereas retail was once a strictly offline business, many companies in the industry would not survive without the internet. Having a good website is, of course, vital to keeping up with your competitors, but it is no longer enough...

There was a time not so long ago when social media was dominated by the millennial generation and used for nothing more than basic posting and online chat room facilities. Fast-forward a few years, and it is now near...